Look into my eyes... there is NO antennagate

Steve and Co. at Apple have just been on stage explaining that there isn’t a problem with their antenna.

They are offering all iPhone 4 customers a free case to mitigate the problem. And, of course, a refund to anyone who wants one.

I think this is the way ahead. I think it’s right to highlight a 30-day full no quibble return policy too.

This should kill off the ‘iPhone is broken’ story in the tech media.

But, as I wrote earlier, I think the damage is already done. I think this could have been fixed faster and sooner by Apple with the same ‘free case’ response.

Instead it’s leaked into the mainstream and correcting the mainstream viewpoint is going to be quite a challenge.

Still, broadly speaking, I think Apple did a good job of dealing with the issue. As others have commented today, other industry players should most definitely take note of how Apple handled the problem — i.e. swiftly and with a decent solution (free case).

If you’d like to read through was was said/shown at the press conference, check out Engadget’s live blog.