118 118 rolls out SMS 'piggyback' service
Directory enquiries service 118 118 is to roll out its SMS ‘piggyback’ ads service, despite B&Q’s threat of legal action.
I’m not that sure that 118 118 are doing anything wrong. If I phone up Directory Enquiries, ask for B&Q’s number and the operator says "oh, and would you like the details for Homebase too?" I’ll probably say yes.
What are B&Q going to do next? Sue the Yellow Pages for putting their ads in the vicinity of competitors?
