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12% of UK mobile subscribers are mobile internet users

Fortune Cookie, the well known web design agency are heading mobile with this announcement (which, incidentally, contains some useful industry stats — ‘ava look).

Link: Mobile is the future of the web | Internet Marketing News and Blog | E-consultancy.com

Use of the web via mobile phones and other mobile devices is soaring as more people turn to the web to make better use of ‘dead time’ when they are on the move, says Elinor Hardman, Experience Architect at digital design agency Fortune Cookie.

In 2008, 12% (7.4million)* of all mobile phone users in the UK use mobile internet services.

Research suggests that this figure will rise to 38%** of mobile phone users in Western Europe by 2013.

* Source: Continental Research
** Source: Forrester Research