25% of US mobile users don't mind mobile ads

Link: Ingenio Data Attempts to Crack the Code on Mobile Usage

Research released today by pay-per-call provider Ingenio and market research firm Harris Interactive shows that around a quarter of US mobile users would accept mobile advertising.

26% of respondents favoured search-related text link ads, 21% said they wouldn’t mind listening to an audio ad that played instead of the normal ring tone whilst waiting for a call to answer, and 20% said text message ads would be acceptable.

Ad acceptance amongst younger generations was higher than their older counterparts, with 28% of mobile users aged 18-34 happy to receive text message advertising, versus only 14% for ages 45 upwards.