Is £399 still too much for the Amazon Fire Phone?

I logged into the web version of Amazon yesterday and was greeted by this take over screen:

It’s the promo for the UK version of the Amazon Fire Phone, exclusively available on O2.

If you choose the lowest £13/month tariff (24-months) on the always helpful O2 Refresh plan, then the Fire Phone will cost £399. Or you can pick up the device free on a £33/month price plan.

I’m tempted, just to get a proper long-term look.

I think Amazon has got quite a bit of work to do before folk will be lining up around the block for it.

How about you? Interested now that it’s coming to the UK?