3 Italy and Fenacom launching MVNO for pensioners

Link: 3 Italia, Fenacom to launch MVNO for senior citizens – Telecompaper

That’s an interesting move, eh? One one end of the scale you’ve got Blyk addressing the youth… now in Italy, an MVNO for the oldies in the country? Cool! I don’t think Saga, the UK company specialising in services for the over 50s, has yet launched Saga Mobile… I wonder, if pitched just right, a mobile service aimed at oldies could be successful.