3 to launch ITV1 & ITV Play mobile TV

Link:
3 to offer ITV on the go | The Register    .

Rachel spotted this and sent it over.  I’ll need to dig out my Three phone and give it ago when it launches.

3 has announced a deal with ITV to offer flagship entertainment channel ITV1 and gaming channel ITV Play via mobile TV.

The deal will enable 3’s 3.5m punters to endure top ITV shows like Love Island, Celebrity Wrestling, and swiftly-dumped Pip Scofield-fronted musical tosh It’s Now or Never on the move.

The Register’s bylines are some of the best in the business.  The one for this story? Pure class: "Struggling network teams up with struggling network". Heh!