3UK repair avoidance strategy: Have a logo!

Remember this story from earlier in the week?

Link: SMS Text News

I never knew that mobile operators actually had repair avoidance centres!
An SMS Text News reader got me on instant messenger this morning to relate a tale of woe.

A follow-up from Grant on IM (not via Skype, obviously, as it’s screwed).

Three sent the handset back in exactly the same condition – but they kindly added a “3” logo to the it. They call that repairs?

No, I call that smart brand management, Grant! Deary me. Well, you can but try again. Or put up with it!