44% won't bother using mobile data again

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44% of UK mobile phone users who used a mobile data service for the first time during the 2006 Football World Cup will not use it again according to an NOP survey commissioned by Olista. Pricing, ease of set up and use were identified as the key barriers to mobile data uptake.

I can well believe this.  They’ll definitely use mobile data again — at some point — however I think this is a good reflection of the widespread frustration expressed by many that I speak to. 

It is a TOTAL arse trying to encourage people to ‘try again’ even though their network operator seems to be on Mars.

People are from Earth.  Mobile operators are from Mars.