4INFO launches medical text news with MedTrackAlert

4INFO is smokin’ — I met the founders just prior to Christmas (got a piece on them coming) and learned a ton about what they’re up to. Here’s another result for them…

Link: MedTrackAlert Teams with 4INFO to Broadcast Consumer Health Information to Mobile Phones

MedTrackAlert, an award-winning consumer health information news agency, today announces a collaboration with 4INFO, the leading text messaging service in the United States. The partnership adds two million mobile phone users to the reach of MedTrackAlert’s health information content and expands the breadth of 4INFO’s news coverage.

Amplifying its position as an information source and content provider, MedTrackAlert will syndicate its health-related content to mobile phones through 4INFO’s service. Consumers may subscribe to the opt-in service at www.medtrackalert.com/4info-text-message-alerts.

4INFO will broadcast headlines of MedTrackAlert’s articles, and subscribers may reply to that test message to access more information. Additionally, subscribers may send queries to request MedTrackAlert headlines directly from their mobile phone by texting health keywords, such as ‘HIGHCOL” for information on high cholesterol, to 4INFO (44636). 4INFO’s messaging service operates on any text-enabled phone.