4INFO updates text alerts service

Got a note from Bob Roth at 4INFO to say that they’ve updated the registration process for message alerts to make it much simpler to shop for what you’re looking for.  Here’s what he said:

We were there for Web 2.0 (well, some of us… like me) and we remember this, “Let the customer see the wares before forcing them to register for the wares.” And, with that in mind, we’ve flip-flopped our alerts process to allow all-comers to see the various options in the eight alert categories before they actually have to register with us. Which will, of course, increase alerts registration by 1000% percent. What? OK fine… setting an alert, which is an increasingly popular service (who knew hockey fans LOVED text messaging?), is now that much easier to understand. Check it out at this link:

4INFO Mobile Search – Free SMS Search, Fast Mobile Internet Search

I think this is a much smarter approach.  Nice one Rob!