4INFO's stonkingly good deal with USA Today

I’m thoroughly enjoying my time here in LA from a mobile perspective (Apart from the THOUSANDS of people who seem to like carrying their mobile phones in gunslinger fast-draw belt holsters. That winds me up no end. I’m not sure why. I think perhaps because, back in the UK, to do so carries ultra-geek connotations. I feel like stopping each person on the street and saying ‘NO’ to their face, whilst pointing at their belt holster.)

Being able to walk around and observe how the mobile medium is being used by the population is really exciting. Witness, for example, everybody’s favourite mobile information provider, 4INFO. I’ve written extensively about 4INFO over the years but since it’s American, I’ve never been able to use it since I’m generally based in the UK.

Imagine my surprise, then, when I sat down at breakfast and flipped out my copy of USA Today and noticed the 4INFO brand name on the front page of each major section. That’s a brilliant deal for 4INFO — which gains customers and exposure every day of the week, and a super deal for the USA Today newspaper — who get to offer their readers extended services by mobile.

I snapped some photos…

On the Business pages:

On the Sports pages:

On the Lifestyle pages:

I snapped this pic of the Lifestyle front page to show where the 4INFO promo is located (It’s bottom right of this shot):

And, they’re even on the weather page:

Fantastic. I can’t think of a better example of a mobile information company getting such PRIME publicity on a national newspaper. I wonder what the traffic is like from it? Phenomenal, I’m sure. I’ll ask them and see if they can comment.