72% of UK consumers 'will never buy an Apple iPhone'

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72% of UK consumers say they have no intention of ever purchasing the iPhone, with the vast majority of Britons saying the device looks good, but is far too expensive, according to a survey by market research firm GfK NOP.

I’ve been wavering on the iPhone in the UK. Really wavering. I wonder if I’ve over estimated the appeal of the device versus the UK public’s pinpoint knowledge of phone price plan norms.

£270 for the device followed by £35 a month — that gives you 200 minutes and 200 texts — is a patently useless basic price plan. Yes you get unlimited data, but for your chap on the street, it’s the minutes and texts together with the cost of the handset that actually influences the purchase.