82ASK's wicked mobile marketing

Had a note in from Jim at the MX Alliance letting me know about a rather cool text message he received from mobile question answering service, 82ASK.

Here is the text message he received:

You used to text 82ASK and now, nothing. As we don’t hold grudges here’s a free question for you to use tonight. Ask us about music, film, sport or anything.

Heh. That is wicked! It’d definitely prompt me to reply with a question of sorts.