A billion years later, Nokia gets wit'tha'program on mainstream media app promotion

The redoubtable Mr Rafe Blandford over at All About Symbian just published news that Nokia has begun to place full page newspaper advertisements promoting the company’s Ovi Store.

This is brilliant, brilliant news. It’s excellent for developers (particularly AP News, Evening Standard and Reuters who, as Rafe points out, are mentioned by name). It’s excellent for consumers. It’s excellent for Nokia.

It’s painful how ridiculously obvious this move has been for Nokia. Goodness knows why it took them so long. Well, I could hazard a few guesses, but I suspect the correct viewpoint here is to applaud them for turning up.

Provided they keep up with a sustained mainstream media approach, I think they’ll start to see both from consumer and developer attention begin to slowly shift in their favour.

So Nokia’s at it, now.

What about RIM? What about Sony, Samsung, Vodafone and the others?