A call from The FTC and thank-the-mobile-God for Vodafone
Got a call from the FTC today.
Michael Becker of iLoop reckoned I should sit in as a panelist on an upcoming Town Hall meeting that the FTC are putting together on the subject of mobile commerce (and with an emphasis on consumer protection).
The Town Hall will explore consumer protection issues arising in the rapidly expanding world of M-commerce. Topics will include:
* The use of mobile-messaging services as instruments of M-commerce;
* Consumers’ ability to control mobile applications;
* The adaptation of advertising to mobile devices, including the challenges presented by small screen disclosures;
* M-commerce practices targeting children and teens;
* Industry best practices in preventing fraud, disclosing costs, and resolving billing disputes;
* Evolving security threats and solutions; and
* Next-generation products and services.
James Trilling, one of the Attorneys supervising the formulation of the meeting, arranged to call me with colleague Ruth, who identified herself as a regular reader. Nice one Ruth!
I’ve got quite a lot of opinions on mobile commerce. In fact I’m overflowing with them, particularly real experiences since I’ve been out using a lot of American mobile commerce services recently. James tentatively asked my perspective on mobile commerce and consumer protection and within moments I was venting forth on PhonepayPlus’s Fine Day, the STOP command and how I was really impressed at being able to buy a ham sandwich via text with Noah’s Gomobo.com service.
I’m not sure if I’ll qualify for the panel, particularly given my realistic experience and direct approach. I can just imagine how some industry players — the Motorola-RAZR-bearing 55 year old tanned mobile industry executives who’ve only just got to grips with this new ‘texting’ lark — might not be that impressed at my highly reality-based perspective on the industry.
It will be interesting to read the results of the panel.
If you’d like to send some viewpoints for consideration the FTC site notes that…
Interested parties may submit written comments or original research until March 17, 2008.
You’ve got a good couple of days to knock something up and send it over. If you’re working in or around the American mobile industry and you’d like to have a say, I recommend you do so. More details on this page.
To Vodafone. I can’t tell you how delighted I was to receive James’ call. Because I’d have been panicking big time if I was using my T-Mobile handset. On an international call you want the clearest line possible. And since I was actually standing in Liverpool Street Station when James called, there was a lot of external noise. And James and Ruth were on a conference phone. It was just brilliant having what felt like a ‘full signal’ to be able to talk to them without worrying about:
a) the call dropping (on my end)
b) poor general audio quality
c) unpredictable scrambling of the audio
Such a relief. Delighted with my Vodafone connection.
