A Telecoms Analyst on World Cup Alerts
I posted a note the other day about T-mobile and Vodafone racing to deliver the fastest World Cup updates to their subscribers. I got this comment in from a “Telecoms Analyst” (he works in the mobile industry and has asked that I keep his identity anonymous in order that he can comment directly).
Have a read:
Who the hell wanted the prestige, glamour and originality of having a text message sent to thier phone when a goal was scored in the world cup.
If any of you marketing guys at the mobile operators are reading Ewans’s good work in this blog – You are SAD, unoriginal, you have no concept of what the consumer wants and you throw mud at the wall hoping it will stick.
There are SO MANY products & services emanating from the interweb that will drive passionate following from consumers that you do not see. You have no eyes for this game, you have a salary but you lack the drive and passion to deliver what the customer wants.
You are working for a FAT, expensive PIPE, that is all that the MNO’s are. Mobile operators are so consumed with self importance they do not even understand that consumers do not give a damn about thier brand.
The days of 90%+ margins on SMS and ringtones are drawing to a close. Even voice revenues are going to be kicked with excellent VOIP services crushing the market.
The market is changing. Once WiMAX establishes itself, your business model will start to evaporate.
So all of you happy sunflowers working in the sexy, chic marketing departments of the fabulous mobile operators; take two minutes of your precious time to deliberate on what you are doing, what value you are adding to the proposition and before you even think of another product proposition – call some of your customers and ask them what they think of your idea.
Funnily enough mobile operators are in the business of offering mobile communications. When was the last time your mobile operator called you (they know who you are, they gave you the telephone number) and said thank you for being a great customer.
Mobile operators have millions of customers, they have hundreds of employees but they do not have enough creativity to create a community of passionate customers.
:0)
An analyst after my own heart! I am pleased to see that it’s not just me thinking this! 😉
If you’ve got a comment or opinion to be published, whack it to me at ewan@smstextnews.com.
