AdMob expands European Operations

This just in from AdMob, they’re opening a London office and have appointed Laurence Aderemi as Business Development Director. More from the release:

5 June, 2008 – AdMob, the world’s largest mobile advertising marketplace, has today announced the expansion of its European operations with the opening of its London office and the appointment of Laurence Aderemi as the company’s Business Development Director in EMEA and Katy Reed as Account Manager for AdMob’s advertisers. In his new role, Aderemi is responsible for expanding the company’s global partner network, which currently stands at more than 4,500.

Aderemi has more than seven years experience in the e-commerce landscape, having held senior business development positions at Yahoo! Search Marketing, Soucha Company and Move.com. Prior to his position at AdMob, Aderemi was the EU General Manager for domain/error monitisation and syndicated search at Yahoo! Search Marketing (Overture), where he was responsible for negotiating, establishing and implementing new partnerships. This wealth of top-level experience in the e-commerce space, including knowledge of the key players, industry structures and technology platforms, will stand Aderemi in good stead to fulfill his remit at AdMob.

Looking forward to hearing more from AdMob!