Adroit launches mobile email for the Indian masses

The last statistic I read about India, in the Autumn of last year, indicated that India had around 135 million active handsets, with around 6 million signing up per month — together with a growing emphasis on rural market growth. So it’s hardly surprising that Adroit Claretdene Infotech has launched a free WAP email service, emailatmobile.com. The service runs on WAP 1.2 and should, theoretically, run on any WAP capable handset. I don’t have any stats to hand about India’s most popular handsets, but I’m willing to bet that a high percentage are WAP capable.

The service works with any POP or IMAP account and although the service is offered free, users should be careful to check out their provider’s data charges. Yachna from Adroit indicates that India’s mobile operators are offering unlimited GPRS browsing for around Rs 99/month (1.2 pounds, ~2.4 dollars).

No word on the emailatmobile.com model — perhaps it’s an ad-driven play.

I’ll definitely follow-up with them soon to see how they’re getting on.