Americans text for a takeaway
Link: Taipei Times – archives
The comedian Jim Gaffigan has teased Americans about how fast they want their food. “That’s why we really love those value meals,” he said. “You just have to say a number: `Two!’ Soon you won’t have to speak. It will just be a noise. `Ennnghhh!'”
Gaffigan must have a crystal ball. Small and large chains, even individual restaurants, are now enabling customers to order without speaking: They can order online before pulling into a drive-through; they can text-message an order; and soon, they will be able to experience one-click ordering on their cell phones, for pickup or delivery. Push a button, and a hoagie is on the way.
I’ve always wanted to be able to text my order for food.. it might work for things with numbers, like a chinese takeaway or ordering a value meal at McDonalds. But can you imagine trying to specify exactly how you want your meal in Subway? Could take quite a few texts..