Amethon's mobile analytics services deployed for go2 Media

Come across Amethon? I confess I hadn’t. I was talking to Dean, their US business development chap by email this afternoon and they’re getting up to some rather interesting stuff in the field of mobile analytics.

Go2, the local personalised mobile content service for North America has recently deployed the Amethon service.

It’s pretty nifty stuff. Most analytics requires some sort of overhead — an image or a bit of javascript to each page. Not a biggie when you’re viewing a page on the web, but a serious issue when you’re viewing a page on a piece-of-shit Motorola RAZR on a slow connection.

I pulled this description from the Amethon / go2 news release:

go2 Media will receive near real time analytics without adding latency or page ‘weight’ to the end-user’s browsing experience. Amethon’s Mobile Analytics uses a proprietary ‘wireline capture’ technology allowing go2 Media’s mobile web traffic to be analysed without the need for page tagging or log file analysis.

Proprietary wireline capture, eh? Nice. Wireline capture technology. I’ll need to get my head around that.

If you’re looking for mobile analytics, talk to Dean.

I have added Amethon to the rather sparse looking SMS Text News Wiki under ‘mobile analytics’ here.