An example of Carphone's web marketing team at work

SMS Text News has been the target of Carphone’s web marketing team.

Look! This comment was added on the post I did about reader Jim spotting T-Mobile marketeers out showing off USB mobile broadband.

Link: SMS Text News » Archives » T-Mobile UK’s marketing team out selling £20 USB modems

Hi. we’re pleased to announce that we have a range of mobile broadband offers at The Carphone Warehouse. Access the Internet wherever you are by plugging the dongle into the USB port on your laptop.

We have a deal which is only available on our website offering the T-Mobile USB Modem at only £15 per month with speeds up to 2.8Mbps. This deal is exclusive to The Carphone Warehouse and gives you a saving of up to £120!

Please see this page for this and all of our current offers.
Thanks, The Carphone Warehouse Online Team!

I can’t work out if I’m impressed by this, or if it’s a bit … annoying.

Ok let me think.

Alright, I’m half impressed. Kudos to them for embracing the online game and getting stuck in.

But make it personal. Yes this is a commercial blog and, you know what, if you’d emailed me those paragraphs, I’d probably have posted them up as an article. But you need to make it personal. Don’t sign it off as ‘The Carphone Warehouse Online Team’.

Sign it off as ‘Roger’ and then put the company stuff.

“Hello, Roger here, I just wanted to let you know about..” — that would have worked a bit better, I reckon.

Of course, chatting to me — striking up a relationship with me and other mobile related bloggers — would have been much better. If you’d emailed me telling me that SMS Text News readers could save £120 if they got their USB modems from Carphone, I’d definitely have posted that up right away. Adding it as a comment? Meh.