App Store upgrade blurb: BA gets it right
Following on from my post on Tesco, have a look at this one from British Airways.
Isn’t this blurb a heck of a lot more interesting and relevant to the end user? BA’s text is personable (“We’ve added”) plus each key upgrade point is given a sentence of explanation.
(Nice work with the integrated upgrade options by the way, BA)
Posted via email from MIR Live
