Apple ipods are dead, baby. Come on Steve, pull someting out the hat!

Link: Guardian Unlimited Technology | Technology | Dump your iPod, the mobile’s taking over.
Got this via Digg…

Well, the war is finally over: and the mobile phone has emerged as the winner on two key fronts. For most buyers it will be the device of choice for playing music and taking photographs. I have been trying out some of the latest mobile phones and there has been a big increase in the quality and quantity of the tracks they play, while mobile phone cameras – especially with the release of 3- and 5-megapixel models, such as the Nokia N80 and the LG KG920 – are now as good as the standard digital cameras of a couple of years ago.

So you have to wonder when the mainstream press starts publishing this sort of opinion. For quite a while now I’ve been maintaining that Apple faces a massive threat to its ipod line. A few people have looked at me as though I’ve been mad when I’ve said this. It takes me 3 sentences to change their perspective and, invariably, someone walks past us with a Sony, a Nokia or a Samsung listening to music.

Our own Tomi Ahonen is quoted in the Guardian piece thus:

Tomi Ahonen, a mobile expert, claims that with a fall in total market share (of players and phones) from 80% to 14% in 18 months, the iPod is “wilting away before our eyes”.

Get in there Tomi! 😉

Come on Apple. Do something!