Avon Calling.. on your mobile

Link: Ding Dong! Avon Calling

The cosmetics company, Avon is reported to be considering launching an MVNO in Poland within the next few weeks. PMR Business newspaper said that the network, under the myAvon name, will use the infrastructure of PTK Centertel, the operator of the Orange mobile network. It will address its offer chiefly to clients and consultants who sell Avon products.

Expand the concept a little further and you’ve got the possibility of a mobile network selling door to door. MVNOs have traditionally relied on their market brand and awareness to sell a service, but it’s usually limited to their retail outlets (eg Virgin, Tesco, Marks & Spencers). A door to door service with local agents would remove the barrier of the consumer having to visit the retailer, and could find a niche in the market.