Bacardi launches mobile streamed radio station in Thailand

Bacardi, the world’s largest privately held, family-owned spirits company, has gone ultra high tech in a bid to connect with it’s core audiences. Who, incidentally, are obviously all sporting mobile handsets and generally (one assumes) into funky music.

The Bangkok Post is reporting that they’ve launched their own radio station for mobile (and internet) users and that it works via GRPS.

Here’s the gossip:

Guntipa Goyavatin, Bacardi Thailand brand manager and Aaron Kong, regional marketing relations director of technology partner Sydus, explained how B-Live radio would feature three channels that could be accessed on a PC or a compatible mobile phone.

The first channel is contemporary Thai music from Platinum and Small Room. Channel two is western music from Universal and channel three features club mixes from local and international DJs.

Today, there is a web version for PCs and Macs and a mobile version that comes in Symbian S60 and generic Java versions to cover most phones. Bacardi has come to an agreement with AIS so that its subscribers can access the music with no GPRS data charges.

You can get the station via wap.blivethailand.com or www.blivethailand.com/radio.