Blackberry fluffery

If you’re in the mood for an excellent bit of Good Technology ego building, check out this piece of marketing masquerading as a news story by Peter Judge on www.techworld.com about ‘Blackberry panic hitting the UK’. 

The best line is at the end.  The chap from the law firm who’s just bought Good Technology’s services, a Mr Warriner,

.. is nonplussed by this legal action. " Visto’s case is more to do with gaining column inches" he said.

… which is exactly what this article is doing for Good Technology, a competitor to RIM.

What is the author of this article thinking? 60 people swapping in their Blackberries because their IT chappie decides to change suppliers does not, in any way, whatsoever, count as panic hitting the UK.

Perhaps it wasn’t the author Peter but a web-traffic-conscious sub-editor who chose the headline.

If anything it should be ‘Regional Law Firm Swaps to Good Technology’.  But of course, that doesn’t get the clicks does it?