Bluepod's exclusive bluetooth marketing deal with Premiership Football Clubs

Bluepod Media are flying. On the back of their wickedly successful LG Viewty Phone campaign, which saw 432,000 media downloads in just three weeks, Bluepod have announced exclusive bluetooth marketing rights deals with:

– Blackburn Rovers
– Birmingham City
– West Ham
– Portsmouth
– Wigan Athletic
– Wolves
– Celtic
– Derby
– Tottenham Hotspur

It’s working well. At a recent Bluepod Media trial at Portsmouth Football Club, Bluepod report that 6,245 Premiership fans opted in to download a movie trailer to their phones via their phone’s Bluetooth connection from a total crowd of 20,200.

Bluepod MD, John Scorah, is understandably bullish:

‘Brands waste millions of pounds targeting football fans on match days via traditional media which is both uninspiring and not measurable. We now offer brands the opportunity to create a one to one relationship with fans that adds value to their matchday experience.”

I can tell you, I’d definitely be opting in if I was standing bored on the terraces waiting for the match to start.

More from Bluepod:

The total attendance at premiership football clubs last season was 12.9 million people and Bluetooth content provides an enjoyable experience that can fill periods of ‘downtime’ in the immediate build up to games and during half time periods when fans are seeking entertainment. Fans can opt-in to receiving free ads and club profiles, fixtures, news and manager notes via their Bluetooth, with ads paid for by advertisers at a pay-per-download rate of between GBP 40p and 70p.

You can talk to John and the team at Bluepod via www.bluepodmedia.com.