Bluetooth Spam Coming To A Football Stadium Near You

Bluepod Media has netted themselves a sweet deal with several Premiership football clubs in Europe after trialling with Portsmouth and Birmingham City. Bluepod will be seeking 3rd parties to setup and spam distribute to users branded content in all of the stadiums on match days. Obviously, the content will be free for sportsfans, since the brand owners will be forking over the funding.

Personally, I’m going to take a seat when it comes to Bluetooth marketing. I don’t mind marketing on my mobile phone, as long as I request it, either by downloading an application that features the advertising, or by navigating to an advertising-supported website. However, having ads beamed to me without my permission is annoying.

Yes, I realize I can just set my phone’s bluetooth to ‘hidden’, and that I can also just press ‘No’ to the authorization request that is part of sending things via Bluetooth, but I’d rather not encourage this type of marketing in the first place. There are infinite number of ways to better advertise to sports fans than Bluespamming them. Thoughts?