Brazil text traffic up 20% to 8.4bn messages in 2006

Not often I come across news from Brazil… so here we go!

Link: SMS traffic surges 20% to 8.4bn messages in 2006

The volume of short message service (SMS) traffic in Brazil surged 20% to 8.4bn messages in 2006 compared to 7.0bn in 2005, newspaper Gazeta Mercantil reported, citing estimates from mobile messaging solution supplier Okto.

Around 90% of this volume is person-to-person, while the application-to-person market, which integrators such as Okto can bill for, accounts for the remainder, Okto CEO Ann Williams told BNamericas

Sounds like a healthy market…