Can Google please put the mobile operators out of their misery?

Google? Amazon? I really don’t mind, but I would like one of the key industry players to start mopping up the business.

When the ONLY thing your mobile operator can offer you to differentiate themselves is a flipping Netflix or Spotify subscription — to try and justify the stupidly expensive 24-month price plan you’re about to sign-up to — you know it’s time for a bit of a change.

Google plans to sell mobile subscriptions direct to end-users via MVNO arrangements it is negotiating with US operators T-Mobile US and Sprint, according to The Information.According to sources, Google will buy wholesale voice and data capacity on the two operators’ networks. The project is codenamed “Nova” and led by longstanding Google executive Nick Fox

via Google MVNO talk gets another airing in US — reportMobile World Live.