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Cath Kidston -- vomit inducing mobile designs that women love

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Originally uploaded by ew4n.

Well it’s at this point that I and women part company. I have a healthy respect for style and matching stuff. I’d sooner let my tailor suggest colours and whatnot, then either agree or disagree — generally speaking I agree.

I usually, I reckon, know what looks right and what looks rubbish.

When it comes to mobile phone colours, I fancy myself rather capable of doing a Simon Cowell style evaluation with a degree of credibility.

So when I saw the vomit designs from Cath Kidston at Carphone Warehouse, well, my first reaction was ‘useless’, my second reaction was, ‘what the hell have the Dunstonians been smoking?’

Have a look at the Cath Kidston page on the Carphone Warehouse site.

You know, perhaps part of the problem is that I couldn’t pick Cath Kidston out of a line up if it was just her standing there.

Who the hell is Cath Kidston? Well I had a look on the site and I now know. She makes curtains and is apparently into vintage style prints. One of Britain’s best loved designers too, apparently. She’s not in WIkipedia so she can’t be that best-loved yet.

What most irritated me was that the Cath Kidston handsets were clearly knock-offs by Carphone Warehouse. They are nothing more than bog standard Nokias with a Cath Kidston fascia. Why the hell they were selling them as complete handsets, I just didn’t know.

Now the text on the Carphone Cath site reads:

Exclusive to The Carphone Warehouse, Nokia has given two of their best selling handsets a gorgeous makeover using three of Cath’s most popular prints: Bird, Pop flowers and Star. Get your hands on one of these exclusive limited edition handsets!

You’d have to make sure that Uranus was in the cusp of Saturn or that it was a Blue Moon on a 2nd Tuesday before I could agree that the end product was ‘a gorgeous makeover’ without telling copious lies.

It’d be a different situation if the whole handset was completely designed by Cath. But just knocking up some fascias and flogging them as handsets…. not good.

However.

However, he says.

However I take it all back.

What the hell do I know? Nothing, it seems.

I’m walking along Dean Street up to Oxford Street this evening — not less than about 6 hours ago — when I catch sight of an young attractive lady, early twenties I’d say, sheltering in a doorway on the phone.

I almost tripped up walking past her when I noticed the rather distinctive Cath Kidston print fascia on her handset. She was using the phone you see top right of this blog.

Oh dear.

What the HELL was she thinking when she bought that?

Well, I simply don’t get it. Kudos to Carphone Warehouse and Cath though. Clearly at least one fit young thing has deigned to buy a Cath-designed handset, and I’ve no reason to think that, based on this experience, there aren’t tens of thousands of others doing the same.

If you don’t know who Cath Kidston is, visit http://www.cathkidston.co.uk/ for enlightenment.