Changes at Flytxt

Link: Sys-Con

Flytxt, the leading mobile direct marketing company, today announced significant changes to its senior management structure including Flytxt Board Director, David Harper, becoming Executive Chairman of the parent company. The changes come at a crucial time in Flytxt’s company strategy as it focuses its marketing and sales efforts on its leading technology product, Flytxt Direct.

Interesting — I wonder what they’re going to do to differentiate themselves from everyone and their dog who also have their own mobile marketing platform.  Is it just a case of bigger marketing spend now that innovation is effectively commodotised across most mobile markets?