Chelsea's YouTube deal -- could see lots of mobile clips featured

Link: Chelsea FC strike YouTube deal | New media | MediaGuardian.co.uk

Chelsea have struck a deal to show archive footage and club news on YouTube, the first such deal to be done by a Premiership football club.

The deal will see content from the club’s subscription channel Chelsea TV appear in a branded area of the video-sharing website titled www.youtube.com/chelseafc. The site will feature daily news updates, archive footage of Chelsea games, and other features including jokes from Chelsea physio Billy McCulloch.

Now this is rather interesting. If I was a huge Chelsea fan, I think I’d definitely be sending in any video from my mobile to the team to see if they feature it. Or I’d upload it and hope it gets carried on the channel. I’ll watch this one to see what the quality of video uploads are like.

With today’s reasonably good video camera phones, I hope the quality might be rather wicked.

Here’s the intro video from the official Chelsea YouTube homepage: