Critical Path's Memova powers Three Hong Kong's email offering

Critical Path are the daddy when it comes to messaging.  They’ve been in the game a long time.  I remember, back the dotcom days, we were hunting around for the best email provider on the planet to offer whitelabeled email services for our visitors.  We selected Critical Path; alas… we didn’t quite have the budgets of Microsoft and Yahoo, so in the end we weren’t able to do business.  (I secretly longed to be able to offer our audience a decent service like Yahoo or Hotmail though). Critical Path has been around the block though and it’s no surprise they’ve taken one look at the burgeoning mobile platform and nodded an affirmative ‘aye’ and got stuck in.

Memova is their consumer messaging service for mobile operators (and broadband providers) and Hong Kong’s 3 has just gone live with the service offering.  It’s an interesting offering: –

Unlike enterprise solutions, Memova Mobile works on virtually any mobile phone and does not require users to download or install client software. Additionally, the solution offers an easily managed inbox, delivering email messages from approved sources only – eliminating mobile spam and giving consumers complete control over their email experience.

I’m going to see if I can take a look and see exactly how this works.  No clients, no downloads and an easily managed inbox?  Perhaps it works with the handset’s existing ’email’ functionality — since almost every handset, even a shocking Motorola RAZR — can usually cope with POP or IMAP email access.

No word on whether 3UK customers will be getting a similar offering as yet though.  The full release is here.