Didmo ad-supported games coming to the UK

Swedish ad-supported gaming company Didmo has revealed it’s bringing its mobile content platform to the UK, as well as the US, Germany and Spain, after notching up 220,000 downloads a month in its native Scandinavia.

The service works by allowing users to download a free full-version of a game in an ad supported shell. To get their hands on the game itself, users have to watch four seconds of full screen advertising first.

After 24 hours of free play, users can either opt to download another game for a day for free or buy the game outright – and that sounds like it could be dangerously addictive for gamers.