Disney hoping to get big in Japan with MVNO

Hope it goes well…

Link: StrategyEye :: Visual Market Intelligence

Disney has confirmed plans to launch a MVNO service in Japan on Mar 1, in cooperation with Softbank Corp, which will let it use its network. Unveiling a series of branded mobile phones, the entertainment giant claims to be “extremely confident” about the new venture, despite the fact that its previous attempt at a MVNO service, in the US, failed and shut down last month. Disney, however, points out that this flop, using Sprint Nextel’s US network, was mainly due to the fact that Disney had to handle everything on its own. In Japan, by contrast, Softbank has agreed to take care of the entire network management, including billing and customer care.