eMusic goes mobile with AT&T

US mobile network AT&T (formerly known as Cingular, and then AT&T before that, and then something else before that) have launched a new mobile music service with eMusic, the world’s largest online retailer of independent music.

The service, imaginatively titled ‘eMusic Mobile‘, will give AT&T’s customers the ability to preview and purchase music via their wireless devices from a catalog of 2.7 million songs.

Songs purchased from eMusic Mobile are immediately sent to the user’s wireless handset, and a duplicate copy is available for download to the user’s PC at no charge. AT&T customers can subscribe to download five tracks a month for $7.49, and additional packages of five songs are available for the same price whenever desired.

“eMusic Mobile is not your typical over-the-air service,” said Mark Collins, vice president of Consumer Data Services for AT&T’s wireless unit. “This service, which is as unique as the independent artists found in the eMusic catalog, differentiates itself from the competition through its ease of use, subscription pricing model and the ability to play these tracks in any MP3 player.”