End2End buys Terraplay

Link: webitpr | End2End Strengthens Mobile Gaming Offering with Acquisition of Terraplay Creates market leading solution for hosted mobile gaming

End2End, the leading provider of managed service solutions for mobile data, today announced its acquisition of Terraplay, the leading provider of connected-gaming services. The deal substantiates End2End’s position at the forefront of developments in the mobile gaming space and allows End2End to offer operators market leading solutions in connected and multiplayer gaming, a fully managed mobile gaming offering, in addition to its full mobile content delivery platform.

Terraplay is a world leader in connected mobile gaming and has been an innovator in developing solutions which allow operators and games publishers to connect their mobile gaming communities. The company’s expertise ranges from community tools to multiplayer functionality, in-game micro billing and in-game advertising, with many leading publishers among the customers that have already adopted Terraplay’s technology.

The acquisition of Terraplay will see End2End become a world-leading mobile gaming specialist, with a wealth of experience in delivering outsourced solutions for mobile data. End2End is now perfectly placed to help operators increase revenues by effectively managing their mobile gaming offerings.

Bernadette Lyons, Managing Director at End2End commented: ‘We expect connected gaming to be major factor in the dramatic growth of the mobile gaming market and Terraplay are the best in the business. Connected gaming can transform the experience for the gamer, with features such as multiplayer, competitions and buddy lists, but it can also have a major impact on operators, creating opportunities for flexible business models such as pay-per-play, rental and advertising.”

‘By combining Terraplay’s expertise in connected gaming with End2End’s experience in mobile content delivery, we believe we have created an incredibly valuable and unique proposition for operators,” said Sven HÃ¥lling, CEO of Terraplay. ‘It is an exciting deal which will allow the company to offer innovative new solutions and a market leading connected gaming experience.”

End2End’s customer base now includes all the major mobile carriers, including Vodafone, T-Mobile, 3, Orange and O2, and with the mobile gaming market expected to grow from $3 billion at the end of 2006 to $17.5 billion by the end of 2011, the opportunity for those operators is clear. As advancements in technology create an influx of new handsets with improved game graphics and functionality, connected gaming is expected to play a major part as the market grows.

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