Etisalat introduces SMS anti-spam service

Link: Etisalat introduces SMS anti-spam service | Etisalat.

Any customer who wishes to have their number removed from the mailing list of a content provider will now need to only send an SMS to 1011 mentioning the content provider’s name or short code, and the customer will be immediately taken off the list.

This is a good feature.  Nice and simple for customers to understand. Definitely the way ahead.