Eurostar's text-feedback mechanism - more please!

I came across this sign this afternoon at the Eurostar terminal in London on the way to Paris.

It’s been quite a while since I’ve seen a prompt such as this, asking customers to text their opinions.

These sort of feedback facilities used to be all the rage in some quarters before … Well, it has felt like many marketing and customer service departments have been fussing over social media outreach policies and what Youtube videos to feature on their iPhone-only app.

This is a good reminder that SMS is definitely not dead. Everyone in the terminal has a handset — I’m reasonably sure that’s the case. So with 100% compatibility, I’m also confident Eurostar will be getting at least a few messages every day from customers.

Me? I think I will be one of those customers. I’m going to text them what I think. (My feedback: Broadly good news. Get WiFi on the trains!)

I really would like to see every major station, airport, venue and shop have it’s own text-feedback number. It’s immediate. It’s brief. You don’t need any ‘clients’ and you don’t need any account: Just a phone. And it’s a standard network rate. Or as we have now come to believe, “free”. Or near to free for many people.

Have you seen any other examples of this kind of thing recently? I’m sure I wrote about an airport that had deployed something similar a few years back. I will need to dig that out.

I’m off to text Eurostar.

Bonjour.

Posted via email from MIR Live