Excellent delivery notification / re-scheduling by SMS

As a postscript to yesterday’s post bemoaning the state of Westminster Council’s ‘pay by mobile’ parking system, I got a surprising text from Virgin Vie today about an order for some home furnishings.

“Your VIRGIN VIE AT HOME parcel will be delivered today.  If you need your delivery on an alternative date reply to this text 1= 28th Feb 2=29th Feb 3=3rd Mar”

Genius!  A one character reply to re-schedule… On the actual day of delivery when I know if I’m available!  I might just buy some more stuff, I’m so impressed.

Why can’t every delivery be like this? Very normob-friendly 🙂