Expedia's £30 roaming SIM deal - in the wild

Here’s an example of Expedia UK‘s free roaming SIM card that comes with £30 call credit.

I was having a look at some hotels for my visit to Dublin this week and when I went to book, I saw that I’d automatically had a Sim4Travel sim card added, by default, to my check-out page.

You can unsubscribe from it. But why? If it’s free….

Brilliant, brilliant marketing.

Steve from iTagg commented recently asking about the Sim4Travel rates and querying whether they offered good deals.

Well…

I looked to see what it would cost me to call the UK when I’m in LA next week if I used SIM4travel.

Answer?

£1.19 per minute to make a call, £0.89 to receive a call.

£0.39 to send a text, free to receive texts.

Shit! I was genuinely expecting pennies. I was slightly out.

(Incidentally, global SIM service MaxRoam is £0.85/min to a UK landline).

(T-Mobile UK which charges £0.55/min to make a call to the UK)