Fear the Googlepipe

The nice chaps at Mobile Entertainment magazine ran my ‘Fear The Googlepipe‘ opinion-piece yesterday morning. Did you catch it?

It’s based on a post I did a little while ago about the launch of the arrival of the Nexus One and what that could mean for your common-or-garden mobile operator. I say ‘based’, but the guys at Mobile Entertainment — proper media — have sprinkled some editorial dust and turned the original wail into a half decent looking piece. Thank you ME!

Here’s the first bit…

Well that was a day to remember. The day Google got stuck into mobile merchandising and nailed the mobile operator to the wall.

That’s it: thank you for coming, mobile operators! You did your best. But now you’ve been ‘owned’.

That’s it: thank you for coming, mobile operators! You did your best. But now you’ve been ‘owned’.

Well, maybe not yet. But do look out for the big G. With the Nexus One, Google has ushered in an entirely new way of buying a consumer handset: from its website in six clicks. Shit! Is it that simple?

Continue at Mobile Entertainment –>

Thank you to the delicious people who retweeted it — including the Infomob chaps, Mitcan, SLAMobile, Peggy Anne, Martin Wilson, Radek and MEF.