Fergie Uses Mobile Ticketing For U.S. Tour

Link: » Fergie Uses Mobile Ticketing For U.S. Tour

Saw this on Greg Harris’s Mobivity blog:

Verizon and Fergie are working together to provide mobile tickets for her U.S. tour. This is definitely an indication that the U.S. is finally starting to push the Mobile envelope. By doing so, Verizon is conducting what is perhaps the biggest mobile ticketing experiment in the United States to date.

Verizon Wireless subscribers can get a ticket to Fergie’s show via any of the following mobile tie-ins: by downloading any of Fergie’s songs from the V Cast Music full-song download service or any of the new Fergie TV content on V Cast; by buying any Verizon-enabled Motorola phone; or by attending any of several planned in-store events at either Verizon Wireless or Kohl’s stores.

Verizon will then send each fan a unique barcode that will be scanned by a special reader at each venue for entry.

Nice one!