Fergie's 20-city VIP Tour using mobile barcode ticketing

Link: Novel ways to put tickets in fans’ hands – USATODAY.com

Your cellphone becomes your ticket, when your carrier sends you a MMS (multimedia messaging service) bar code to be scanned at the door. That’s what’s happening on the 20-city Fergie Verizon VIP Tour. “You could see this deploying at a large scale within the next two to three years,” says Ed Ruth, Verizon Wireless’ associate director of music and sponsorships.

Very interesting indeed. I wonder how this is working out in practice.