Flirtomatic launches Flirtwords -- 'AdSense' for users

Super news in from Flirtomatic Towers. I had a note from CEO, Mark Curtis this morning with the details. Have a read…

Hey Ewan – I think Neil may have told you but today we’ve launched a new premium service – Flirtwords.

It’s quite exciting in a couple of ways…..in essence users can now buy any word they like on the service for 24 hours and whenever anyone searches on that word, they come top of the results list.

So it’s pretty much like Google Adsense, but for people. And mobile (we’ll do the web implementation later).

The other interesting feature is that we have given over 5% of our ad inventory to boosting results for a user. Basically if you sponsor a word, we automatically make an ad for you “Ewan IS mobile” and show it across the site during your 24 hours….

We’ve got no idea whether users will grasp the concept and naturally we’ve done our best to make it super easy to understand and buy. The ad banners should really help explain it.

It’s going to be fun watching what happens now.

Let me know if you have any questions…..

Best

Mark

The results of this, on the top of the innovations Flirtomatic have added recently, is going to be fantastic to examine. They’ve become brilliantly adept at meeting their user requirements retailing all sorts of virtual goods — from virtual rings, hugs, kisses to actually allowing members to send each other physical products (most notably, a rose that includes some knickers – imagine my shock at discovering the contents of the rose I was sent as a trial from Flirtomatic included some knickers – read the post here).

I’d like to draw your attention to one of Mark’s videos on Mobile Developer TV. Episode 5 is the one to watch in particular. You’ll see Mark describe how they developed their virtual (and physical) retail offerings — mostly underpinned by the Flirtomatic audience’s insatiable desire for profile raising.

Yet another reminder not to write off the mobile web. Flirtomatic, remember, have absolutely no mobile applications to speak off. It’s all mobile web browser based.

I’m going to stick my neck out here and say that Flirtwords are going to be a success. Provided the users get their head around the concept — and I’m sure they will — I reckon they’ll run away with it.

If I was hunting for some female attention on Flirtomatic, what are the words I should be using? What are the females on Flirto searching for? Hunk? Bentley? N97?

I’m looking forward to seeing some good examples of ingenuity from the Flirtomatic users.