Flirtomatic launches on iPhone, validates iPhone consumer model

When a mobile giant like Flirtomatic creates a version of it’s site customised for a particular handset — in this case, the iPhone, you know the handset is garnering substantial consumer attention.

They’re a savvy lot over at Flirtomatic Towers and referring to them as a ‘mobile giant’ is entirely accurate. They’re knocking every other dating site for six when it comes to mobile. They’ve sat down and they’ve done a ton of work over the past years to make the service operate brilliantly on the mobile medium. They didn’t simply knock up a mobile version like many others out there. No. They put mobile at the centre of their company and the results have been fantastic.

800,000 users in total, half of them mobile users. A million messages exchanged on the Flirtomatic platform EACH DAY. Genius.

I’m looking forward to getting an iPhone and checking out the customised interface. If you’re reading on an iPhone you should be able to view it nowish.