For just a moment, I wondered if Vodafone had done something exciting

I picked up Nirave’s post earlier about Vodafone introducing changes to it’s monthly price plans.

“Goodness me,” I thought, “Perhaps this is it?”

With baited breath, I waited as the Vodafone page loaded.

Ah.

Turns out that from the 11th of October, Vodafone will be increasing the costs of out-of-bundle services for all their contract customers.

Now I don’t begrudge Vodafone making money. Not at all. I want them to have buckets of money to pay for the network to keep running and to keep shareholders happy.

I do begrudge paying more for the same sodding service.

Why can’t these companies innovate?

Instead of making a few quid more from the SAME service, why not bring out something entirely new, something exciting, something that inspires me? Something that I’ll happily hand over a lot more cash to receive?

Geez, it’s so depressing.

It’s not limited to Vodafone though. It’s the whole industry.

I think I need some chocolate.