Forget ringtones, you need a Brown-tone

Unless you’ve been living in a cave for the last 24 hours, you probably know that Tony Blair has quit as the UK Prime Minister, to be replaced by Gordon Brown. He’s not even been in the job a whole day, but already calls are being made for him to… get his own ringtone!

Last week the Boston Herald reported that US presidential hopeful Barack Obama had started offering his own branded free ringtones and wallpapers. According to the article, “The ringtones feature a techno beat along with lyrics like ‘Go, Obama, Obama!” or clips of speeches the Illinois senator has made on universal health care.”

Not being one to miss a trick, UK personalised ringtone service Singtones has offered Gordon Brown a similar opportunity to engage hard-to-reach British youngsters. The service lets people record their favourite tracks, which are then ‘fixed’ so even the worst voices sound good. The final version, complete with backing track, is then sent as an mp3 file to mobile phones to use as a unique personalised ringtone and caller ID.

“We’ve had a lot of fun speculating which song Mr Brown will go for,” says Singtone boss Jeff Bloom. “He’s waited a long time for the keys to Number 10, so Take That’s Patience would be a good option. Alternatively, Walking on Sunshine might better reflect the optimism of his first days in office.”